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About Me

 Business Consultant

In 1997, I was fortunate enough to have two dentists participate in one of my Ethical Sales courses – from this moment on I quickly realised there was a need for a course that focused solely on communication: communicating treatment benefits without getting too technical, gaining commitment from the patient, talking money with confidence and building great rapport. I’ve not looked back since, delivering a two-day programme that ‘uniquely’ focuses on helping dental professionals to build a more profitable and sustainable business.
In my spare time I love nothing more than writing a good book! I’ve published three books, all focused on helping dental practices with their communication skills and creating the perfect patient journey.

My other passions surround my family - my two children Enrica and Martina, my wife Graziella and our dog Sandy; we regularly enjoy a weekend walk together in the Lake District. Being a northern lad, I’m also a keen Manchester United fan where I’ve been a lifelong season ticket holder. I’m an avid charity fundraiser and always on the look out for a tough challenge - recently completing marathons and walking the 3 Peaks in 24 hours.... So, I guess you could say I see myself as a business coach, father, husband and thrill seeker!



November, 2002  -  present
The Selling Coach

In the last 20 years over 14,500 dentists and their teams have taken part in my programmes to help them create more opportunities within their dental practices, improve their uptake of treatment plans, deal confidently with patient objections and achieve the prices their services deserve.

Church House
Church Green
M26 2QA

0044 (0)161 724 8728