About Me

Specialisms:

 Business Consultant

In 1997, I was fortunate enough to have two dentists participate in one of my Ethical Sales courses – from this moment on I quickly realised there was a need for a course that focused solely on communication: communicating treatment benefits without getting too technical, gaining commitment from the patient, talking money with confidence and building great rapport. I’ve not looked back since, delivering a two-day programme that ‘uniquely’ focuses on helping dental professionals to build a more profitable and sustainable business.
In my spare time I love nothing more than writing a good book! I’ve published three books, all focused on helping dental practices with their communication skills and creating the perfect patient journey.

My other passions surround my family - my two children Enrica and Martina, my wife Graziella and our dog Sandy; we regularly enjoy a weekend walk together in the Lake District. Being a northern lad, I’m also a keen Manchester United fan where I’ve been a lifelong season ticket holder. I’m an avid charity fundraiser and always on the look out for a tough challenge - recently completing marathons and walking the 3 Peaks in 24 hours.... So, I guess you could say I see myself as a business coach, father, husband and thrill seeker!

Experience

Education