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An evening with Ashley Latter – Warrington

Here at mydentist we are delighted to announce a free CPD event featuring Ashley Latter on Wednesday 5th June 2019.

The evening is open to mydentist Clinicians as well as external Clinicians.

Venue: Warrington Rugby League Stadium (The Halliwell Jones Stadium)

Doors will open from 6:30pm for free drinks and nibbles and the CPD session will start at 7pm – 9pm.

Please note we only have limited spaces so don’t miss your chance and book a free place without delay!

“Discover the Secrets to ethically selling Private Treatment in an NHS World and learn how 35 of your fellow dentists have increased their private treatment by an average of 51%

Become world-class at communicating your technical skills, so that you can finally deliver the Dentistry that you love to do & most importantly your patients want”

The most dangerous number in business is the number one. If you rely heavily on the NHS for your income, what would happen to your practice life if there were wholesales changes to the contract tomorrow? With all the uncertainty in the NHS and all the pressures that it is now under, it is more important than ever that Dentists look at how to promote and communicate choice and the benefits of private treatment.

Does any of this sound familiar?

Would you like to have more of your private treatment plans accepted and be paid well for the work you do?
Do you feel uncomfortable discussing private fees with your patients? Are you a bit afraid to ask for the correct fee and are concerned the patient will think you are “ripping them off?”
Do you often find yourself justifying your fees?
Have you ever been in the situation where you have reduced your fees without even being asked to, just because you feel that the patient will not or cannot pay you?
Would you like to be able communicate in a way that does not sound too sales like and convert patients to buy into private options?

Here are some of the Outcomes you will achieve by attending this workshop;

Discover the 6 key biggest communication mistakes made by dentists every day in their communication. These mistakes are costing thousands of pounds worth of opportunities every week.
Learn what the skills and attributes are of the most successful dentists in the UK
Develop more self- confidence and develop a more positive attitude of success and accomplishment
Discover the one major secret on why some Dentists are more successful than others
Develop the most important communication mistake of them all. Just knowing what this will open new opportunities that you would have missed.
Understand what the 8 proven steps of the Ethical Sales Approach, so that more patients say yes to your private treatment plans
Build instant rapport with all types of patients. Get people to like you instantly.
Develop new skills and behaviours that will enable you to increase your treatment plan acceptance rate, in an ethical way.
Learn how to communicate effectively, clearly and concisely. Understand the language that excites patients to take action and most importantly, what you must not say to dissuade them.
Create a World Class Patient Journey in your Practice.

Why Ashley Latter?

In 1997 two Dentists took part on Ashley’s Two-Day Ethical Sales and Communication Programme in Manchester and from those two dentists, over 18,500 delegates, which include Dentists, Orthodontists, Treatment-Coordinators, Specialists and other team members have now taken this Programme in 14 countries world-wide including, Canada, USA, India Australia and all over Europe.

Ashley has written three books, his most popular is ‘Don’t wait for the Tooth Fairy’, & You are Worth it-communicate your fees with confidence, so that you can achieve the income your services deserve which is his latest book. In 2015 he got voted number 12 in the Top 50 most important people in UK Dentistry

Ashley has now delivered over 27,000 hours of Business Coaching to the Dental Industry all over the world, probably more than any other coach alive. Simply he is the best at getting Dentists / Orthodontists and their teams to communicate with their patients. Which results in a world class patient journey, more patients saying YES to treatment plans and increased profits for the Practices. Dentists have travelled from the USA, India and even Australia to attend his courses at his Training centre in Manchester.

Ashley has a unique process which includes sharing the proven strategies, coaching his delegates, in a very fun and positive way, allowing the delegates to develop new skills, new behaviours, and increased levels of self -confidence, this process allows for improved performance in the Practice and improved results.


June 5
6:00 pm - 8:30 pm


Halliwell Jones Stadium
Mike Gregory Way
Warrington, WA2 7NE United Kingdom
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